The Underconfident Overachiever

The Underconfident Overachiever

The truth about scaling product at unicorns (from someone who's done it twice)

Scaling reflections people don't often talk about

Emma van Dijkum's avatar
Emma van Dijkum
May 13, 2025
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I’ve helped scale two companies from Series A to pre-IPO.

One as the third product hire; another as a product executive.

Both became unicorns whilst I was there.

Both nearly broke me.

This is a story about what it really feels like to scale a high-growth startup and what founders and product leaders can learn on the inside.

First impressions: energy is every…

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